Eliot brings these narratives to life in the form of high quality stories and videos. Perspectives is powered by Eliot - Whisper’s AI storytelling technology that constructs compelling narratives from Whisper content. Perspectives is a simple widget that any publisher can add to an article to provide their readers with contextually relevant perspectives from millions of Whisper users. The success of the I Am A Witness campaign on Whisper is a testament to our users, who never cease to amaze us with their honesty, empathy and support for one another.” We’ve worked hard at Whisper to create a safe, positive environment where people feel comfortable talking about things that aren’t being openly discussed elsewhere. Whisper CEO Michael Heyward noted, “We were honored to take part in this amazing effort and look forward to continuing to work with the Ad Council to shine a spotlight on the difficult issues affecting teens today. The promoted Whispers, which featured the distinctive campaign logo of a speech bubble with an eye in the center, generated millions of impressions and thousands of replies. As part of the campaign, Whisper prompted users to share stories related to bullying and offer support and advice to those being bullied. The I Am A Witness campaign was a groundbreaking effort launched to empower teens to take a stand against bullying. Whisper was part of a team of companies recognized for their partnership with the Ad Council for the campaign including Twitter, Google, Facebook, Adobe and others. The award was accepted by Steve DeMain, Whisper’s SVP of Revenue, at the 4A Transformation Conference in Los Angeles.
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We are proud to announce that Whisper received a 4A Partners Award for “Best Pro Bono Partnerships” in recognition of our partnership with the Ad Council for the I Am A Witness bullying prevention campaign.
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